Mailchimp Pricing & Tier Calculator
Target Audience: Traditional SMBs & legacy e-commerce. Last verified: 2026-09-14.
Calculate Custom Volume
Interactive Volume Simulator
Drag sliders to test tier jumps, send ceilings, and overage limits.
2,500 contacts
50025,00050,000100,000
20,000 sends/mo
1k100k250k500k
| Platform | Rate (monthly) | Annual Total | Effective $/1k Sends | Capacity Status | Action |
|---|---|---|---|---|---|
Mailchimp(Standard) | $60/mo | $720/yr | $3.00 | ✓ Within Limits | Visit Mailchimp → |
Brevo(Starter)Best Value | $25/mo | $276/yr | $1.25 | ✓ Within Limits | Visit Brevo → |
MailerLite(Comfort)Best Value | $25/mo | $228/yr | $1.25 | ✓ Within Limits | Visit MailerLite → |
beehiiv(Scale) | $69/mo | $696/yr | $3.45 | ✓ Within Limits | Visit beehiiv → |
Kit(Creator) | $59/mo | $588/yr | $2.95 | ✓ Within Limits | Visit Kit → |
Official Tier Benchmark Table
| Subscribers | Monthly Rate | Annual Equivalent | Cost Per Subscriber |
|---|---|---|---|
| 500 | $20/mo | $240/yr | $0.040/sub |
| 1,000 | $45/mo | $540/yr | $0.045/sub |
| 2,500 | $60/mo | $720/yr | $0.024/sub |
| 5,000 | $100/mo | $1200/yr | $0.020/sub |
| 10,000 | $135/mo | $1620/yr | $0.013/sub |
| 25,000 | $270/mo | $3240/yr | $0.011/sub |
Billing Nuances & Hidden Limits
Charges for unsubscribed and unengaged contacts unless manually deleted. Strict 12x contact send limit applies.
Free Tier Availability: Free up to 250 contacts, 500 sends/mo limit
Audit & Methodology Transparency (E-E-A-T)
Official Source: Verified against official Mailchimp Pricing Documentation.
Audited Date: 2026-09-14 (Verified: Sep 14, 2026).
Calculation Methodology: All pricing reflects public recurring tiers converted to normalized USD equivalents. Calculations exclude optional enterprise add-ons, transactional SMS credits, dedicated IP surcharges, currency conversion fees, and local sales taxes/VAT.